A new collective of multidisciplinary storytellers blending creativity with technical precision.
We're in the early stages of development—hush hush for now.
Okay, okay… a tiny peek: we're adapting a comic book into an animated series.
More to reveal when the time is right.
Why an electrocardiogram—or heartbeat trace—as a logo?
From human spark to machine's hum—stories come alive.
Avid’s first non‑linear editing system debuted at NAB in April 1989, moving editors from physically cutting film and tape to computer‑based workflows. As digital creative tools advanced, art directors, production designers, and storyboard artists made a parallel shift—from paper to screen. Writers, too, migrated from typewriters to dedicated screen‑writing software.
Digital cinema cameras—essentially specialized computers—have now replaced film almost entirely, and magnetic tape has all but vanished.
Machines will undeniably keep reshaping how stories are made, but it remains our responsibility to keep them as tools—not let tech become our storytellers. Our humanity depends on preserving that distinction.
Anthropologists remind us that storytelling is far more than entertainment; it is cultural memory, identity, and a means of survival. Let’s strive to leave behind not just content, but lasting meaning.
Human-made, machine-aided. © 2025